Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Former PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, launched the first edition of her online program with a pledge to expose "the evil-doers" attempting to weaken the UK, United States and European nations. She explained she would uncover how an "worldwide alliance of leftists operate to undermine democracy and the public's choice."

"Our focus will be on the Maga phenomenon and see how this can be replicated in Britain," she said. "Our guests will include the key figures of the Trumpist political sphere."

Before the show's launch, there was a notably ardent backer. "This is the beginning of a kind of political shift," said John Solomon. His conservative media outlet Just the News will host the ex-PM's new podcasts.

Building Connections in the Maga Media Ecosystem

Compatriot supporters, including a counselor supportive of Reform, have also helped her establish the her new show. The setup is professional, if basic. She has gathered a subscriber base of 10k in her debut week and her first episode had 67,000 views across the same period.

This represents a small opening, but in partnering with the journalist, she is being pushed into a mature political media sphere producing and amplifying pro-Trump narratives. Central preoccupations involve alleged censorship by the established press and a desire to dismantle a conspiratorial 'deep state' – which she attributes her downfall to for the rapid conclusion of her calamitous premiership.

"Solomon's outlet is not well-known beyond the Maga world, but it does have credibility there, primarily thanks to its founder, who gives commentary on conservative outlets like the program hosted by Steve Bannon and has even questioned the former president," noted Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Controversial Partner

Her effort to transplant the pro-Trump media model to Britain has pushed her closer to divisive personalities such as Solomon.

He set up the platform after backlash following accusations of circulating inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as contentious articles about ex-ambassador to that country.

These allegations were amplified across the pro-Trump outlets, with the journalist serving as a common interviewee on the widely-watched Fox News program. Donald Trump promoted the journalist's work.

He wrote the allegations regarding Ukraine in a set of articles for the publication the political newspaper, where he had already been re-designated as an opinion writer following internal criticism regarding his reporting. These reports were key in the then-president's request for the Ukrainians to probe the Biden family in 2019. This pressure led to impeachment charges targeting Donald Trump. Senators later found not guilty the president.

Not long after Solomon left the publication in late 2019, the publication stated it was conducting a assessment of his reporting concerning the Ukraine issue. It determined Solomon had relied on questionable informants and noted he "omitted crucial information about main Ukrainian informants, such as the reality that they had been charged or were under investigation."

Joining the Network

The journalist's personal TV and radio guest spots are a example of the conservative ecosystem the former prime minister is joining. He talked about his support for Truss's project on a program he presents on the conservative cable network, a conservative television outlet that is where you find the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also appears. Truss has already spoken with Bannon on an early episode.

Through her association with this media figure, Truss has become a niche participant in a extensive web of pro-Trump platforms that often cross-promote stories.

Solomon's own broadcasts have repeatedly hosted figures such as influencer Mike Benz, a political voice whose arguments against the foreign aid agency was used by the X owner as reasoning behind shutting down the international development organization.

An International Strategy

Even though the former PM's unnatural presentation and career difficulties have invited ridicule within the UK, a number of stateside commentators are not discounting her attempts to rebrand as a local version of the Make America Great Again press.

"One must regard folks like that with seriousness, despite the fact that you may not want to interpret them word-for-word," said Rob Flaherty, who was employed in the Obama White House.

"You saw how in the recent campaign President Trump utilized that alternative press to spread his narrative. Undoubtedly that network spreads and shapes debate abroad. It seems fairly obvious to me that the conditions in the United Kingdom are akin to what enabled this non-mainstream media network to flourish in America."

Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in Britain.

"Digital media knows no borders," he said. "There's a kind atmosphere within which stuff flows – on occasion manifesting in radical ways and sometimes less so – but which is connected."

Hinton said the growth of the online right in the UK lately meant the "potential to have a growing impact is substantial."

Cross-Atlantic Aspirations

"The former PM and political figure Nigel Farage recently appeared at the CPAC, where I watched as they echoed Make America Great Again rhetoric ahead of the {king of Maga|

Cheryl Pena
Cheryl Pena

A tech journalist with over a decade of experience covering digital transformations and startup ecosystems across Europe.