The Coach's Critical Error? Challenging The Executives and the Infallible Executive Class

Itranspired Ruben Amorim could survive losing against Grimsby. He weathered an important European final versus a particularly poor Tottenham teams for many years. He could survive losing at home to West Ham and Wolves, a lowly league position, his rigid approach, laying waste to the team's most promising academy products, a poor winning percentage, labeling his team the worst in Manchester United history. But there was a single opponent against whom the Portuguese coach would not be allowed to tango. If you challenge Jason Wilcox, you had better succeed.

Unfortunately, like many a Premiership defender during Blackburn Rovers' championship 1994-95 season, the coach came at the executive and appears to have failed. Even the most distracted of readers will notice the paradoxical situation: a manager who often railed at his players for losing one-on-one duels succumbing when confronted by the intense pressure and animal charisma of one of the Premier League’s most intimidating football executives.

And frankly, this entire bruising episode seems to paint Jason Wilcox in a whole new light. It may have been easy, based on his nine months in a similar role at Southampton, to view Jason Wilcox as little more than a drudge within the club's structure: a man whose appointment was due as much to his friendship with his former boss a fellow executive as any demonstrable skill. How wrong we all were. By masterfully outmanoeuvring United’s feted head coach, as he outmanoeuvred the hapless a previous executive before him, he has proved himself as one of football's true generals: a tactical intellect of which United’s competitors are now rightly wary.

A Strategic Clash Over Formation & Philosophy

To illustrate, it was the director , after being involved in the hierarchy that hired the 3-4-3 fundamentalist Amorim originally, played a key role in attempting to convince him to abandon his beloved 3-4-3. Naturally, these entreaties faced pushback. But perhaps these judgements hold greater authority when delivered from the mouth of a man the impeccable football pedigree of Jason Wilcox, a veteran of three England caps and a contributor to a championship team from 31 years ago.

Perhaps in time Jason Wilcox might agree to explain his thought processes to the rest of us. Maybe one day questions may arise why Amorim is departing with full compensation, with no compensation reduction clause activated. The director seldom speaks in public, and with very good reason. The real thinkers of this sport – individuals such as him – function on a plane exceeding our mundane comprehension. If he ever did speak, most likely all we would hear would be high-frequency signals and four-dimensional whirring. Wanting is not the same as being prepared to receive.

The INEOS chief allegedly suggested using the winger in a defensive role.
Sir Jim Ratcliffe has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Getty Images

The Ultimate Authority Behind the Throne

But of course, in training our focus on the sporting director we are obscuring the real power behind the club's current leadership. The director is, after all, simply carrying out the commands of his ultimate line manager Sir Jim Ratcliffe, who privately has emphasized his desire for a back four. According to reports, the owner has also suggested deploying the forward in a wing-back role. The owner is eager for United to embrace data science and metrics. Per reports, during a leadership summit soon after his minority ownership, he declared that the team's approach of play “will be decided by this group”.

After all, Sir Jim is a specialist in these intricate football matters, leveraging his background in industry and sailing. Most importantly he is incredibly rich, and it is known, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, fundamentally better. Who else would you trust to manage a strategic plan of cost-cutting, the construction of a new stadium that looks similar to someone’s leftover knitting, the signing of a new striker?

The New Soccer Order: Directors Above Managers

This is a trend that is becoming prevalent in top-tier of the game. Historically, teams mistakenly delegated major sporting choices to subordinate staff like managers, talent spotters – even footballers. Perhaps it was once possible for a young, visionary coach with ideas and drive to join an organization and implement their plan through to completion. Yet how many businesses have such individuals set up? How many large-scale layoffs have they overseen? Far preferable to place genuine authority where it rightly belongs: the executive class, the open-necked shirt brigade, the guys with the jaw-dropping professional resumes. Better by far to decide the strategy by the directors and appoint a coach who can tailor their offering accordingly. If coaches were formerly chefs, they are now more akin to Deliveroo drivers: not really creating the product, but still ultimately answerable if it arrives cold or fails to meet standards.

Nowadays, their job has become not about crafting the philosophy and more about marketing it: the front-facing representative of the operation, the public face of an organisation they have minimal power to change. A coach at Chelsea takes a squad of literal children into the Champions League and secures domestic cups, and effectively gets sacked for speaking out. Wilfried Nancy finds his standing damaged while those individuals who appointed him live to blunder another day.

A Modern Corporate Game: Responsibility for the Coaches

And possibly on some microcosmic level this represents neoliberalism in action: the elevation of a privileged overclass who are infallible, whose decisions remain untouchable, whose errors can invariably be sacked away without justification. Hire the 3-4-3 coach and then dismiss him for playing too much 3-4-3. Bring in the project manager and later discard them for taking too long. And most importantly show gratitude; for the incremental season ticket price rises, for the latest player acquisitions, for the fact that the grownups – regardless of their expertise – remain in control.

Cheryl Pena
Cheryl Pena

A tech journalist with over a decade of experience covering digital transformations and startup ecosystems across Europe.